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Tuesday, November 2, 2010

Trying Recycled Content Toilet Paper, Take Three

Monday I talked about how my family is doing a blind tushie test of two brands of recycled content toilet paper. White Cloud sent us two rolls of toilet paper marked A and B. They also said we should “have fun” with the testing.

Husband and I took this as a cue to do scientific experiments like on Mythbusters. That didn’t work out very well because all of our favorite episodes are the ones that involve blowing stuff up. Apparently they don’t sell C4 and blast shields to just anybody, let alone let you use the your local police bomb range to test durability by blowing up rolls of toilet paper. The nerve!


While Husband and I tested the rolls in the conventional manner, the smallest member of the family had another type of test he wanted to conduct.

I put 5 squares of Roll A and Roll B on the floor in the living room and left Blitzkrieg to his own devices.




Blitzkrieg shredded more of Roll B than Roll A. I guess this means if you like to leave your toilet paper on the floor and don’t want your dog to shred it, go with Roll A.

Roll A was fairly soft but Roll B was much softer and there is more paper on the roll. Roll B reminded me of my old kill virgin trees to wipe my tush brand of toilet paper – and I liked it.

Which Roll is Which?

I though that only one of the rolls of toilet paper was 100% recycled content toilet paper given that Roll A was closer in look and performance to my current one ply 100% recycled content sand toilet paper  that we love so much that we considered TPing the tree in our own yard on Halloween just to get rid of it.

Turns out that both rolls were 100% recycled content toilet paper. Roll A is Seventh Generation. Roll B is White Cloud Green Earth. I have never been so happy to be so wrong. Remember what I said yesterday:


As a long time greenie,I expect certain things that are better for the environment to not always be as nice or as easy as the conventional stuff. I do it because it’s important. I do because more often than not it saves me money. I do because I want to make my little corner of the world a better place to be for my friends and family. For example, if every household in the United States replaced just one roll of virgin fiber toilet paper (500 sheets) with 100% recycled content toilet paper, it would save 423,900 trees according to the Natural Resources Defense Council. That’s a lot of trees!

I figure I can put up with some discomfort to make a polar bear smile.

However, I was not prepared to realize how much discomfort I was not able to put up with during the White Cloud Rate the Rolls Challenge. Hands down the family preferred the White Cloud Green Earth over the Seventh Generation toilet paper. The White Cloud Green Earth was so much like our old kill a forest to make TP brand that I swore it wasn’t recycled content toilet paper because the 100% recycled content toilet paper I bought on Earth Day mega sale is awful. The Seventh Generation is 100% recycled content,  two ply, and soft however the White Cloud Green Earth is the Goldilocks of toilet tissue, 100% recycled content, more absorbent, and much softer – just right.

And because this project has me evaluating, researching, and thinking way too much about TP I thought I’d share a few little factoids about how much post consumer content is in the brands of 100% recycled content toilet papers many of you have suggested I try (thanks for your suggestions!)

  • White Cloud Green Earth is made from 100% post consumer fibers.
  • Seventh Generation is made from 80% post consumer fiber
  • Marcal Small Steps is made from 30% post consumer fibers. 
  • Ever-Green is made from according to their Web site “a high level of post-consumer content.” They don’t give a specific number.
  • CVS Earth Essentials is made from “a minimum of” 60% post consumer fibers (according to the package.)
  • Trader Joe’s is made from 80% post consumer fiber.

White Cloud Green Earth  is also the cheapest. Price is a factor for me as well as greenness since toilet paper is something by its very nature I have to keep in steady supply.

If  you don’t believe me print off a coupon for $1.25, skip on down to your local Wal Mart, buy a pack, and try it yourself.



You will make a polar bear smile every time you wipe your tushie. I am sure of it.

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Disclaimer: White Cloud is compensating me for the considerable time I am spending on this project. However all opinions are my own and are not influenced by this compensation and long time readers know I am highly opinionated.